Fast Rehydration is a biotechnology company founded in 2012, though its origins go five years back in time. The company was started with a small R&D team with the mandate to improve the taste, speed, and safeness of rehydration drinks, particularly pediatric ones such as Oral Rehydration Solutions.
Based on the Liposomal technology, the R&D team came up with a solution: An encapsulated nano-electrolyte™. The R&D team has grown in size in line with the large pipeline of new products which offer significant superiority to existing in-market products.
We have our Headquarter office in Miami, Florida and a separate R&D location. Our products get manufactured by top facilities and they are closely supervised by our team of experts.
As with every beginning, we have our own story. It all began with a concerned and highly frustrated father, our founder, whose adorable young boy was experiencing an awful episode of diarrhea. Unlike any other father, he was an executive in the pharmaceutical industry and he was perfectly aware that at his front door there was a mild dehydration quickly rising into a moderate one. Highly knowledgeable like only Pediatricians are of its dangers, he felt helpless: water and regular drinks could only worsen the situation; sport and juice drinks were inappropriate; pediatric drinks such as Pedialyte were the only right option, but his son didn't not like its taste and constantly rejected it.
"Good taste!... that's all we need" he thought, while he was watching vividly how the diarrhea and consequently the dehydration were consuming his little two year-old son.
It took him almost five years, until he ran into the right scientist to finally connect the dots between the liposomal technology and the means to a superior taste and rehydration; and that's how our 'encapsulated nano-electrolytes™' technology was born.
Our product was originally developed for pediatric use, as dehydration is a devastating threat and the number one cause of death worldwide in children under 5 years old. Along the way, we realized the tremendous power of this technology: faster rehydration and with lower intakes, healthy ingredients and better taste. This makes it widely useful for several other groups with high risk of dehydration: from endurance athlete, pregnant and breast feeding moms, to elderly, and any adult who does not keep up with the two plus liters of water a day.
Mr. Souss is a co-founder of Fast Rehydration®, having taking the company from ideation to full products implementation and go to market. Previously Mr. Souss launched two ventures and worked at McKinsey&Co. and P&G for several years, acquiring vast consulting and consumer goods experience. Gustavo holds an MBA from Harvard Business School and a BA in Business from Universidad de Buenos Aires.
A team of PhD's and passionate scientific experts in biotechnology, at the cutting edge of liposomal technology conduct all the research and product development.
Advisors and Investors
Fast Rehydration® is a privately owned company founded primarily by one investor with large pharmaceutical background and experience in the nutritional business. The company is self-funded by a group of large and minor investors. The company also benefits from a group of experts and seasoned advisors.